Social Content Creation & Delivery – Marketing Your New Podcast Pt3 JTP20

Posted by Musanete |28 Mar 17 | 0 comments

Getting onto social media train can be quite a great experience for you and your podcast as it opens up the option to interact with other people. Of course, you have to give them something to interact with. Enter: Social media content.

As a vehicle for marketing your podcast, you need to make sure your content is as social, as we discussed in the last episode “To Social Or Not to Social?”. This means you can’t just talk about your own episodes. You have to provide something that people can identify and interact with on a personal level, and in line with your topic.

With Social content, there’s two things at play: Content Creation, and Content Delivery. Within Content creation, we talk about 3 types of content that you will typically post on social media. I’ll also give you some help on how to create them easily. And in Content Delivery, we’ll talk about how to get it done without it becoming the eventual hassle it can become.

Content Creation

There are three types of content you’ll typically be pushing on your social platforms..

1. Text only motivational quotes and personal updates

2. Links to articles or resources you believe will be helpful

3. Graphics with pictures that are relevant to your topic (memes, pic-quotes, general images like equipment setups for me)


1. Text Only

If you aren’t posting motivational quotes… I don’t know what you’re doing! That’s the bread and butter of social media. Whether they’re your own quotes (awesome), or great quotes from great people (extra awesome), you really should consider putting together a whole bunch of relevant quotes about your topic for people to see and be inspired/informed by.

You can also post about something that’s happening, or a thought you’ve had about your industry for instance, in a way that relates to your readers. Something like “Have you ever sat in front of your microphone and really NOT wanted to record? I’m having one of those moments” is something I could say.

2. Links

When you see an article you believe those in your niche should see, please do not copy-paste the whole thing, then post it on your social media platform!! Post the link instead. Facebook and Twitter allow for “link previews” where they will show a preview of the page with a title, optional graphic, and short blurb on the content (either the first few words of the article, or pre-determined intro). So when you post the link, it looks like more than “” which isn’t very appealing.

What you should also add, is your own opinion on the piece, or a reason why someone should go there and read it for themselves. e.g. “Some simple and easy-to-follow advice on how to manage your marketing on social media.”. That way it’s not just a naked link, there’s motivation given there for someone to click and see it for themselves.

***For both 1 and 2, I suggest using Evernote to create and store your content. You can create a note called “Awesome Quotes”, and copy-paste any good quotes you see and have them somewhere easy to access. Evernote also works great for Links because it has a webclipper you can add to your browser, which allows you to click one button and it will prompt you to save the page/article for you to see in Evernote later, and to share the link later if you need to.

3. Graphics

This is another one you really should get into, even if it’s just a little bit. Visual stimulation is so important on social media, and sometimes text isn’t enough. A picture really is worth a thousand words. Pic-quotes are a popular way to go, they have a short quote on top of a relevant picture in the background that either simply adds a visual element to the picture… Or even adds extra depth to the quote.

If I wrote “You can’t finish the race if you never started it” as a simple text-only quote. That may be fine. Some people may see it and go “yeah cool”. But if I put that over a picture of a runner crossing the finish-line, that imagery helps to bring home what I’m saying. You can imagine a starting-line… A gun going off..a runner pushing themselves…and finally that finish-line… Only reserved for those who put in the work to get onto the track in the first place (pun on “first place”).

Pic-quotes aren’t all. You can use pictures to show things that are relevant to your topic. I may post an iconic microphone and say “This is my favourite mic of all time! What’s yours?” Posting it with a question could open up conversations from others, and the picture was just a gateway.

To create them, I’d suggest 2 online services: Canva & Adobe Spark! Both are free to use.

I personally use Canva to create my shownotes graphics. I’d use them for the featured graphics for the page, and also as way to add graphics to my social posts in Twitter for instance. I enjoy the flexibility of Canva, and you really could do whatever you want. They both feature the ability to search for free images, with Canva also offering paid images in their results. You can import your own images if you want and apply many different filters and text options.

Adobe Spark is great for easy pic-quotes! They have a brilliant generator that can mix and match images and text styles for easy creation. It also has good filters and options for personal taste, but it’s more straightforward and not as in-depth as Canva, which is actually a good thing.

Only disadvantage is that these are only online so you’ll need to be connected to use them. They do autosave every move you make, so there’s little to worry about when it comes to dropped connections.

Offline though, you’ll have to learn something like Adobe Lightroom or Photoshop, though I feel those are overkill for this because they are quite in-depth with their options, and they also are not free! If you feel you need the extra power though, go for it! There’s tonnes of Youtube tutorials that can help you get used to any of these apps.

Content Delivery

When you have your ideas, links, graphics all ready to post, the next step is to actually post them! Now this is just a small step of writing out the post, and/or adding the link or graphic, then hitting “post/tweet”.

This is a simple step, but what if you have an idea at 3am? If you post it then, almost nobody will see it, especially on Twitter. The alternative is to set a reminder and post it when your reminder goes off right? That’s if you aren’t busy doing anything else at the time, which is unlikely.

Look, even if you have the perfect timing, manually inputting and posting things for your social can get tedious very quickly. This is why people tend to need breaks from social media because of the hassle of spending so much time on it either posting, or getting caught in the black hole of your Facebook timeline or Twitter feed.

This is why I’m going to suggest you do something that will save you from getting distracted…


You do this by putting together all the posts you want to go up over a period of time, let’s say an entire month. You have a Monday/Wednesday schedule, and you want something to go up at 7am on those mornings.. So you need 16 pieces of content (you can mix and match here.. 4 articles, 4 pic-quotes, 4 text only posts, 4 pictures of your pet cats).

You take those 16 posts, and put them into an app that allows you to schedule your posts, and set the dates and times for each post! That way, the only work you need to do is to just put them into the app… Done!! Then you can occasionally check how the posts are doing.

You don’t have to find yourself on Facebook at 7am on the dot to do these posts every Monday and Wednesday… And you won’t be distracted by other media. You can do whatever you want without even touching those platforms except to check engagement and respond on your own time for an entire month!

Your friends here are Buffer and Hootsuite. Both can be used for free, with a paywall unlocking extra features, like having control of more profiles and scheduling options. To start with though, the free options work just fine and they are great for both Facebook and Twitter. They can also be used for other platforms. They both have apps that can be installed on your phone and/or computer

For Twitter though, there’s a third option I highly recommend, Social Jukebox!

This is an INCREDIBLE service, that is currently online-only like Canva. What it does is give you the ability to use themed Jukeboxes that contain a certain kind of content (e.g. quotes) and you can schedule when it posts to your Twitter. I like this one because the lifespan of a tweet is terribly short, and this allows you to automate at the rate of a few tweets a day instead of one or two, and it automatically recycles your tweets.

The beauty is that you don’t have to be specific for each tweet. You decide what time of day it starts, what time it ends, and the intervals for each tweet (e.g. every 2hrs). You just have your 50 quotes in the jukebox, and it will randomly post at the times determined by your schedule. It also gives you one jukebox with 200 motivational quotes in it already, and on the free account, you can start another jukebox just for your podcast content and have them both running simultaneously.

Obviously, using the free version means you’re limited to 5 total tweets a day, so you need to figure out your schedules well. Make some days for quotes only, and other days for podcast only.

It also guarantees that you aren’t spamming the same tweet too often. You can say how long it can be before it repeats a tweet. I’ve set it to 10 days.

THAT’S IT for this one! I hope it’s all been helpful and workable for you.

Don’t just think about it…


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